At SuperValu, we believe in taking an innovative approach to everything we do. From promoting new products, reviewing our existing range, working with local suppliers and updating our stores – to ensure we deliver the ‘WOW’ factor for our customers. And of course, to make sure they keep coming back!

It all begins with building strong partnerships with retailers, local suppliers and farmers, and of course our consumers. This is what keeps SuperValu ahead and constantly igniting our passion to promote new and exciting initiatives. In fact, the development and expansion of our own brand product range and in particular our new Health & Wellness range has proved extremely popular.

And it doesn’t stop there. We will continue to build our own range and at the same time, maintain and support our partnership with local suppliers to ensure we deliver value for money and the quality standards our customers have come to know and love.

That’s the SuperValu way – enjoy!