Musgrave NI today announces the launch of a major fundraising campaign to support people impacted by the crisis in Ukraine.
From tomorrow (Thursday, March 3rd), shoppers in SuperValu and Centra will be able to donate £2 in Northern Ireland via a simple “Tap to Donate” mechanism at the till. In the coming days, shoppers in Musgrave MarketPlace and Mace will also be able to donate.
100 per cent of the funds donated will go directly to help support the immediate humanitarian response.
As part of the campaign, Musgrave Group will donate over £200,000 to two charities who are actively supporting people on the ground in Ukraine: UNICEF and the Irish Red Cross.
Trevor Magill, managing director of Musgrave NI, said: “In recent days, our thoughts have been with all Ukrainian people and our colleagues and friends from Ukraine. Our main concern is for the safety of people in the region, and Musgrave NI, together with our retail partners, colleagues, and customers, want to do what we can to help. UNICEF told us that donating money is the fastest and most effective way to help those affected by this crisis at this time. For this reason, Musgrave is contributing £200,000 to UNICEF and the Irish Red Cross. We are also encouraging our customers in Northern Ireland to donate across our retail and wholesale brands to UNICEF, who are delivering life-saving supplies to children trapped in this conflict.”
Commenting on the appeal, UNICEF Ireland Executive Director Peter Power said: “The children of Ukraine need help now. Through this action by Musgrave and their customers, UNICEF will be able to protect more children living in conflict and scale up our life-saving programmes for children.”