Local product at prices you’ll love

Why pay more, when you can get the same quality for less? SuperValu’s own brand range gives you great quality, at great prices.

We have over 1,000 products to choose from and all 1/3 cheaper than leading brand alternatives. So when you’re doing your weekly shop, look out for SuperValu’s quality meat, fruit and vegetables. Whenever possible, we also try and source our products from NI producers.

At SuperValu, you can get the local produce you love and the essentials you need, all at a great price.