Coffee beans are at the ready in SuperValu and Centra stores across Northern Ireland, as the retail brands call on coffee loving customers to buy a coffee and Espresso they care in a fundraising campaign for Action Cancer.
Announced today on International Coffee Day, the initiative will run from this Thursday (3rd October) until Sunday (6th October). 50p from the sale of every Frank and Honest Coffee in participating SuperValu and Centra stores, will go straight to the brands’ charity partner to help it continue to provide its life-saving and support services.
Now in its fourth year, the ‘Espresso We Care’ fundraising initiative has raised £57,000 so far for Action Cancer thanks to caring coffee drinking customers.
These funds go directly to help keep Action Cancer’s mobile clinic the Big Bus on the road, bringing its breast screening service, health checks and skin cancer detection clinic to communities across Northern Ireland.
Director of Marketing at Musgrave NI, which owns the retail brands, Desi Derby, said: “Supporting local is very important to Musgrave and our SuperValu and Centra stores, and we are very proud of our long-term partnership with this local charity. We’re delighted to run this fundraising campaign again for the fourth time and hope our caring customers will pick up a coffee when they’re in-store and help us raise funds for a very worthwhile cause.”
SuperValu and Centra have been partnering with Action Cancer since 2001, and to date have raised more than £3.8million for the charity.
Thanking SuperValu and Centra staff and their customers, Gareth Kirk, CEO of Action Cancer said: “We are delighted that SuperValu and Centra are running their ‘Espresso We Care’ coffee campaign once again this year. We have been able to provide communities throughout Northern Ireland with our life-saving breast screening service and health checks on board the Big Bus for the last 24 years, all thanks to the continued support of SuperValu and Centra customers and employees. Last year, we expanded our list of mobile services available on board the Big Bus to include a new skin cancer detection service.
“From October 3 to October 6, please purchase a Frank and Honest coffee to support this wonderful initiative. Not only will you enjoy a delicious cup of coffee, but you will also be helping Action Cancer make a positive difference to the lives of local people.”
Starting at £2.70 for a Frank and Honest coffee, 50p from the sale of each coffee will be donated to the charities over the four-day period.