Top Northern Ireland nutritional therapist and fitness professional Estelle Wallace is the new Wellness Ambassador for leading local foodmarket convenience retailer SuperValu.
SuperValu has launched a range of over 200 health and wellness products across its 36 stores in Northern Ireland. The partnership, announced in the run up to Mother’s Day, will see Ballymena native and busy mum Estelle help educate and inspire customers on healthy eating, cooking and exercise.
The range includes free from meals, benefit foods, supplements and sports nutrition with a diverse selection of products including kale, goji berries, quinoa, spirulina and chia seeds on offer in store.
Estelle will be using a number of these ingredients in the healthy recipes she will be creating for SuperValu and she will also be providing simple nutritional and exercise advice and tips to consumers, both in-store and online.
Mum of one Estelle, is currently manager of Pure Wellness Gym in Galgorm and commented on her exciting new partnership with SuperValu: “It is fantastic that SuperValu is promoting such a wide range of healthy foods to help their customers create healthier families province-wide. I’m so excited to be Wellness Ambassador for SuperValu and I am looking forward to bringing wellness into homes across Northern Ireland.
“As a busy mummy who juggles work, fitness classes and health clinics along with developing my very own cookbook, I hope my advice as a Wellness ambassador will help SuperValu’s customers balance life better, whilst eating healthily in the process,” she added.
Desi Derby, Head of Marketing, Musgrave NI, said: “SuperValu has a very strong brand vision for health this year as both our consumer research and sales demonstrate that our customers are looking for healthy, convenient inspiration when they visit our stores.
“We are delighted to welcome Estelle on board as our Wellness Ambassador and her principle of healthy balance and love of ‘real food’ embodies the SuperValu brand and supports our mission to help provide our customers with tips and advice to make simple, healthy lifestyle changes,” he added.